UX Case Study UI design
ART UNITE
Business matching & Community
for creators/artists
for creators/artists
To test my hypothesis and determine whether there is a discrepancy between theory and reality, I conducted interviews with five individuals, each lasting approximately 40 minutes.
I complied the answers with google spreadsheet. Here is the link :https://docs.google.com/spreadsheetsd/1D42rXdXIhTQw8xtubccxUSRss2tiC_5A-PkKkQFEq-Y/edit#gid=1501549489
“ When I prepared for an exhibition, There were more things to figure out on my own than
I had anticipated, and I felt short on time. The preparation process also seemed to incur
a significant cost.”
“ I wish there was a feature that connects freelance work related to creative activities.”
“ It's challenging to find a job that perfectly fits the art field, so I would be very grateful if there were a place that helps me explore and connect with job opportunities.”
“ It would be great if there was a feature to recruit exhibition crews.”
First, I set up two different personas, and then organized the series of steps that each of these personas would experience while using the product through empathy mapping.
At the end of the above process, I conducted a prioritization task, categorizing the features based on their significance and characteristics.
Before sketching, the process of structuring information about the required services and features was gone through.
While working on sketching several layouts, I made efforts to explore intuitive yet engaging designs by conducting reference research.
I attempted to create wireframes that effectively illustrate the layout using some combinations found during the sketching process.
I've decided on two types of fonts, a monochromatic color scheme, spacing, and more.
Based on the wireframe created earlier and the IA process,
I designed additional screens, focusing on the developed wireframe.
After that, I worked on prototyping to make it seems more realistic.
To validate my project, I conducted usability tests and interviews with 5 participants. They were asked to complete 4main tasks, 11 small tasks, and responding to 7 open-ended questions using the prototype.
The task result was complied on googlesheet. The link is here :https://docs.google.com/spreadsheets/d/1j2UkhMs8NSWFrTF-bhiHliRR7ba3nqwWEx-iqiAsloc/edit#gid=2132210635
“ I felt the plainning intention is good, and the structure is also quite solid.”
“There are relatively unknown artists, and I want to work with such individuals. So if this site becomes commercialized, I have expectations that it could be a gateway to finding and collaborating with such people.”
“ I like the layout, color, fonts of this design. The style of this site seems explain what this site is used for.”
Throughout the process of working on this project, I studied various layouts and their respective characteristics, gaining a deep understanding of how efficient layouts significantly impact usability.
Moreover, I've learned to always be mindful of the original intentions and initial goals when planning a service, as they may evolve or distort until the completion of the service
For the next project, I will allocate my time more efficiently to thoroughly analyze user needs and dedicate more time to contemplate the best layout.
I want to be able to aim to look at the bigger picture of process, scrutinizing every component meticulously without considering anything as trivial. With this approach, I intend to continually improve and refine the project from its initiation to completion.
